For a long time, we’ve talked about finding a way to take our Bills store beyond our four walls and bring it directly to the places where Bills fans come together.
This year, that idea finally became a reality.
We took a bus and completely remodeled it from the ground up into a full mobile Bills store, giving us a second location that can go wherever Bills Mafia goes.
Taking the Store on the Road
Our goal with the bus was simple: bring the experience of shopping our store directly to the fans.
Throughout football season, you’ll be able to find us at tailgates before every Bills home game, stocked with Bills gear and ready for game day.
But this isn’t just a football-season project.
All year long, we’ll be taking the bus to some of your favorite bars, markets, events and other locations throughout Western New York, giving our store a completely new mobile option and allowing us to be part of even more of the places where our community comes together.
A Bus Built Around Bills Fans
One of our favorite parts of the entire project is the outside of the bus.
The graphics feature a collage of real Bills fans tailgating and attending games throughout the 1990s — an era that means so much to Bills fans and to the history of football in Buffalo.
We wanted the bus to feel like more than a mobile store. We wanted it to represent the people and traditions that make being a Bills fan what it is.
The tailgates. The parking lots. The cold Sundays. The friends and families. The generations of fans who have been showing up year after year.
A bus for the fans, by the fans.
See You on the Road
Taking an idea we’ve talked about for years and finally watching it come to life has been incredibly exciting.
Our store will always be home, but now we have a way to bring a piece of it directly to you.
Whether you find us outside the stadium before a home game, at your favorite local bar, at a weekend market or somewhere else around town, keep an eye out for the bus.
Bills gear is officially hitting the road.
We’ll see ya there!
Go Bills
