For us, the start of football season has become about more than just the first game of the year. It also means one of our biggest traditions, our annual Bills Event Sale!

This year marks the 7th year we’ve kicked off the season this way, and every year the process actually begins as soon as the previous Bills season ends.

Seven Months in the Making

At the end of every Bills season, we stop putting out newly purchased Bills merchandise. Instead, anything new we buy gets packed away and saved.

Then the work begins.

For the entire offseason, roughly seven months, we’re constantly buying, stocking up, sorting, organizing and preparing as much Bills gear as we possibly can. Rather than putting those items out little by little throughout the offseason, we hold onto everything with one goal in mind: putting it all out at once to kick off the new season.

It takes an incredible amount of time, effort and resources to make it happen. Buying thousands of items and then sitting on that inventory for seven months is a huge commitment, but we think the end result is worth it.

Over 4,000 Items to Start the Season

This year, we’ll kick things off with more than 4,000 Bills items, split between our in-store selection and our website.

After months of collecting and preparing, seeing everything finally come together on one day is one of our favorite parts of the year. Instead of slowly rolling out new merchandise, we get to start the season with a massive selection all at once.

Seven years into this tradition, we still think there’s no better way to welcome back football season.

Seven months of buying. More than 4,000 items. One big kickoff.

Here’s to another Bills season and another year of starting it BIG.

Go Bills